Of course in the real world, although I wish Susan all the best and really do hope she nails her performance tonight in her final, anything can happen. But what I've found almost as astonishing as Susan's profound impact on people is the fodder her name and life have provided for the marketing set. And yes, I do count myself among them by blogging about her right now.
Susan's name is mentioned in blogs, articles, tweets all over the web, instantly raising the chances of their authors appearing in a Susan Boyle google. And that got me thinking further about how jumping on a bandwagon, any bandwagon to raise a business profile may or may not make good commercial sense.
I mean, if the bandwagon you're hitching your coat-tails to is so far removed from your own sphere, are you at risk of being labelled exploitative? By the same token, if you let the wagon pass by are you showing a lack of business savvy?
My feeling is that there's probably room enough on the wagon for everyone, as long as we all play nice. :)
What do you think?
Cheers,
Carol
